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Optic Nerve to Unveils 15 New Styles at Interbike
September 6, 2012
Denver, Colo. - Optic Nerve is adding 15 new styles to its 2013 line of performance-oriented, price-conscious sunglasses for warm weather fun.
Joining the Spring/Summer 2013 lineup are a few frames to bolster Optic Nerve’s hot-selling interchangeable lens lines. Headlining newcomers to the Deuce series – two lenses for just $49 - is the Pipeline that delivers full-frame durability and substance in a lightweight high-performance sunglass. The Pipeline’s wraparound style offers a timeless look that feels good too thanks to Optic Nerve’s meticulous attention to fit. The Pipeline exceeds standards for impact resistance and sun protection. The Pipeline also comes in a light-adapting photochromic version for $79.
Joining the Pipeline in the Deuce series is the Rhyolite and the Dedisse. Nerve R & D guru Tom Fox believes the Rhyolite is destined to become a best seller with it’s durable and sleek frame with the kind of straight-forward classic styling that looks and feels good on many different face shapes and sizes. The Dedisse is a full-wrap style with a curved toric lens to provide better ergonomics and coverage. All Deuce series frames, which include a pair of lenses for bright sun and a pair for overcast/low light days, retail for $49.
In the Premium IC (three-for-the price of one) is the Gridlock a veritable kitchen sink of the best of Optic Nerve’s features complete with three lenses for just $79. The three lenses include one for bright sunny days, one for overcast/low light conditions and clear.
The remaining 10 new styles will be part of Optic Nerve’s Polarized lens series delivering lightweight comfort, long-lasting durability and precision optics to outdoor enthusiasts.
Each style in the Polarized series uses technologies that are designed to work with myriad face sizes and shapes to reduce glare and shield eyes from harmful UV rays when enjoying time in the sun. Beneficial to all people recreating or just traveling on waterways and roads, polarized lenses are particularly favored by anglers, paddlers, runners and bicyclists.
The Polarized series also offers a spectrum of lens color for different light conditions. Brown and copper lenses sharpen contrast while the smoke and gray lenses help improve contrast while reducing glare. Grey and smoke lenses help increase visibility and depth perception as well as helping people see colors as they naturally appear: blues are bluer, greens are brighter, reds more vibrant, yellows pops, and whites are truer.
A unique hybrid injection/wire frame style called the Haxtun is available in urban chic two-tone brown or two-tone black for $49.
Fulfilling the promise to pack as much tech for the price into each frame it produces, prices in the Polarized line are $49 - $59.
All Optic Nerve sunglasses eliminate UVA and UVB rays, and sport hydrophobic and anti-reflective lens technology. Many of the styles have rubber on the temples and/or nose bridges for added adjustability and grip.
New models and the entire Optic Nerve range will be previewed for retailers at Interbike, Demo Day space D4805 and on the show floor of the Sands Expo Center at Booth #9064. All new styles will hit stores early next spring.
About Optic Nerve
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. Visit Optic Nerve at Interbike Demo #D4805, in the Sands Expo Center at Booth #9064 or click here to visit the website.
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