Pearl Izumi Announced as 2012 USA Pro Challenge Official Technical Apparel Partner
International sports apparel company signs on for second year.
August 1, 2012
Denver, Colo. (July 31, 2012) – Pearl Izumi will once again be the technical apparel partner of the USA Pro Challenge professional cycling road race, taking place from August 20-26, 2012. Under the two-year partnership renewal, the company will be the official cycling apparel partner for the race and will provide the classification jerseys that are awarded to the athletes daily. The in-competition classification jerseys all will feature Pearl Izumi’s patented aerodynamic sleeve construction. The company also will create replica classification jerseys that are available for sale to the public, as well as commemorative jerseys designed specifically for the race. The 2012 commemorative jersey is now available on the race website (prochallenge.com).
"Pearl Izumi has a long-standing tradition of innovation, creating fabrics that allow athletes to enjoy their activities more comfortably; they truly understand the needs of cyclists," said Shawn Hunter, CEO of the USA Pro Challenge. "The company’s second-year partnership with the USA Pro Challenge shows their commitment to the continued success of professional cycling in the United States."
As the official licensee for USA Pro Challenge jerseys, Pearl Izumi will be responsible for all jerseys, including those for awards, commemorative purposes, the founder’s club and in-race category leader’s jerseys. As in 2011, race jerseys will be sold mutually online on both the USA Pro Challenge and Pearl Izumi websites. Jerseys also will be available at select Pearl Izumi retail locations. In addition, the company will offer technical apparel at the 2012 race, including jackets, socks, cycling hats, leg and arm warmers, technical tops and pants.
“Our company’s history runs deep in the sport of professional cycling,” said Geoff Shaffer, global marketing director from Pearl Izumi. “For the past 60 years Pearl Izumi has been a leader in the cycling apparel and footwear industry, and having the chance to partner with a world-class race in Colorado makes it the perfect platform to grow our presence in the sport.”
About Pearl Izumi
Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of high-performance, high-tech Run, Ride and Tri apparel and footwear for avid cycling, tri and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, CA.
About the USA Pro Challenge
For seven consecutive days, the world’s top athletes race through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure – more than two miles in elevation. One of the largest cycling events in United States history, the 2012 USA Pro Challenge will feature the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery.
Referred to as “America’s Race,” the second annual USA Pro Challenge will take place August 20-26, 2012, and travel through 12 host cities from Durango to Denver. More than 1 million spectators are expected to once again line the route to see if Levi Leipheimer will defend his title as reigning champion, while millions more around the world watch the race live on television and online through the Tour Tracker.
More information can be found online at prochallenge.com and on Twitter at @USAProChallenge.
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