Electra Announces Global Giveaway

May 28, 2015

Electra Bicycles has announced their first global bike giveaway entitled, “My City, My Loft.” The company is giving away bikes to city dwellers around the world. Not just any bike. The new Electra LoftTM. All participants have to do is submit a video explaining why they deserve a Loft and Electra will pick their favorites for the public to vote on later. The top-rated submissions will get a brand new Loft and a GoPro camera and mount to go with it. The winner will be asked to shoot some footage of them, their new ride and their city, then send it back to Electra.

Read more at Entries are being accepted until June 3.


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