NAHBS Selects SMAK Strategies as Public Relations Agency
October 10, 2014
Boulder, Colo. – Effective immediately, the North American Handmade Bicycle Show, the world’s largest show for custom-built bicycles, has named SMAK Strategies as its PR agency of record. SMAK Strategies will provide strategic public relations and marketing services in order to gain exposure for the 2015 show, which will be held March 6th- 8th, 2015 at the Kentucky International Convention Center in Louisville, Kentucky.
Heading into its 11th year, NAHBS is dedicated to showcasing the talents of individuals and companies around the world, providing an interactive forum for frame builders and cycling enthusiasts to share their ideas, expertise, and support for an incredibly special industry with a long and rich history. Exhibitors, attendees, and media can register to attend the 2015 show at the NAHBS website.
“We are elated to be partnering with SMAK Strategies and are looking forward to a very successful, well attended show this year,” said Don Walker, founder and president of NAHBS. “SMAK has an excellent track record of spearheading successful communications plans for other events and industry partners. We look forward to bringing greater value to our exhibitors, attending media, and generating more exposure for NAHBS, both this year and moving forward.
Louisville was selected for several reasons. The cycling infrastructure has been advancing at a record pace, and it was the host of the 2013 UCI Cyclo-cross World Championships, which was very well attended and saw overwhelming success. “Some people have the misconception that Louisville is a hard-to-reach city in the South, but it is actually a very accessible Midwestern city," said Walker. “I’m confident that show attendees will appreciate the convenience and affordability Louisville offers.”