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Hub and Bespoke Introduces New Bike Commuter Coat

October 7, 2014

Seattle, Wash. – On September 15, Hub and Bespoke launched a crowd-funding campaign for a new men’s coat for urban bike commuters.

Commuting to work by bicycle has grown dramatically in the last ten years nationwide. (1,2, 3) However, the apparel industry largely has yet to address the unique needs of the urban bicycle commuter, who must currently choose from an array of sporty, logo covered cycle wear. This clothing is neither comfortable off the bike nor suitable for a business meeting or social night out.

Hub and Bespoke addresses this need by offering clothing and accessories that are functional for riding but also suitable for an urban setting. Their mission is to support the current urban cyclist, as well as entice the city-wary cyclist to commute by bike.

The Men’s Riding Coat does just that by combining a sharp, understated urban aesthetic with the following benefits:

• Comfort in a riding position

• Ventilation to keep the rider cool and presentable

• Visibility for morning and evening commute hours

• Shelter from the rain

The coat addresses these needs with the following features:

• A Bike-Friendly Cut - The sleeve shape and a rear pleat allow a comfortable reach in an arms-forward position.

• Venting - Air flows in through zippered vents on the chest, and out through rear vents under the back yoke.

• Hide-able Reflectivity - Reflective details on the sleeves, under the collar, in the back pleat, and in the tail vent increase visibility during the ride, but are subtly concealed when off the bike.

• Waterproof Fabric - The outer is made of a two-ply waterproof nylon fabric.

Seams are not taped so this is not a coat for mountaineering, but for most city trips, the waterproofness will be more than adequate.

• Extra Coverage - The collar and lapel turn up and fasten to protect the front and back of the neck during cold or wet weather, while the double-breasted cut keeps the rider’s lap dry during wet rides. An inner drawstring adjusts the waist to accommodate additional layers.

Hub and Bespoke co-founder and designer, Juliette Delfs, says, “We wanted an outerwear piece that serves the bicycle commuter for his whole day in the city. With this coat, we think we have successfully walked the line between functional performance and an urban aesthetic.”

Hub and Bespoke is launching its crowd-funding campaign on Crowd Supply, a platform that specifically supports product developers. The campaign seeks to raise $15,000 to fund material procurement and coat production in Seattle. Early backers can purchase the coat for $239 USD, a 20% discount off the regular retail price ($299 USD). The campaign will begin on September 15th, 2014, and run for 30 days.

1. Modes Less Traveled—Bicycling and Walking to Work in the United States: 2008–2012; census.gov/prod/2014pubs/acs-25.pdf

2. Bike to Work Growth in U.S. Cities Statistics, Map; governing.com/gov-data/bicycletrend-data-usa-cities-map.html

3. Bicycle Commuting Data; bikeleague.org/content/bicycle-commuting-datas

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