Clif Bar Packaging Now Recyclable
October 2, 2014
Trenton, N.J. – Athletes now have an eco-friendly choice when fueling before, during or after a race. The packaging from Clif Bar & Company’s performance products, CLIF SHOT® Energy Gel, CLIF SHOT BLOKS®, CLIF SHOT® Protein Recovery Drink Mix and CLIF SHOT® Electrolyte Hydration Drink Mix is now recyclable through Clif Bar and TerraCycle’s® recycling program, the Energy Bar Wrapper Brigade®. This means the packaging doesn’t have to end up in a landfill and the collectors can earn money for their favorite charity.
The announcement builds on Clif Bar & Company’s long relationship with TerraCycle. Clif Bar partnered with TerraCycle in January 2008, as the founding sponsor of the Energy Bar Brigade.
The free Brigade is open to anyone and, for each piece of packaging sent to TerraCycle, the collector earns points toward charity gifts or cash donations. Since the program started in 2008, almost 23 million energy bar wrappers have been kept out of landfills and more than $325,000 has been donated to schools and charities. The program is free to join and all shipping costs are prepaid.
“With estimates of road runners increasing, triathlon participants doubling over the past ten years and other races such as Spartan growing rapidly, the usage of performance food is naturally rising as well,” said TerraCycle CEO Tom Szaky. “The ability to recycle the packaging should be a welcome opportunity to athletes and race organizers.”
“The addition of CLIF SHOT to the TerraCycle Brigade is a substantial milestone in our company’s commitment to sustainable practices,” said Chris Randall, senior brand manager of the performance athlete segment at Clif Bar & Company. “We are excited to work with TerraCycle to offer athletes the opportunity to recycle their sports nutrition wrappers and reduce environmental waste.”
TerraCycle collects more than 40 different kinds of hard-to-recycle products and packaging through its Brigade programs. Together with its partners, TerraCycle has kept more than 2.5 billion pieces of trash from going to landfills, and paid more than $7 million globally to charity. To learn more about TerraCycle’s Brigade programs please visit terracycle.com/en-US/brigades.html.
CLIF SHOT is a great-tasting sports nutrition line for performance athletes that delivers essential energy and hydration, plus fast muscle recovery using organic and nutritious ingredients.
For more information, visit clifbar.com/products/clif-shot/clif-shot.