Bicycle Paper Advertisers

American Lung Association of WA Bike and Barge Holland Tours Courage Classic J&G Cyclewear
Pierce County Parks Department Port Angeles Chamber of Commerce / OCC Wenatchee Sunrise Rotary Lutheran Community Services NW
The ALS Association Oregon & SW Washington Trout Lake Business Owners Assoc. Harvey Grad - Attorney at Law John Duggan - Attorney at Law
Tacoma Screw Products Rockwell Relay Portland Pedal Power City of Bellevue
Sequim Lavender Farmers Association Rough Riders 200 Nevada State Parks Cottage Grove Rotary Club
Obliteride Portugal Bike Olympic Peninsula Visitor Bureau City of Littleton
Emerald City Bike Lawyer Tour de Lane Bellingham Whatcom County Tourism Good Sam Bike Jam
Cycling Forever Sportswear, LLC Vuelta a Keystone

Reaching the Northwest & Rocky Mountain Cycling Community

Bicycle Paper

68 South Washington Street
Seattle, WA 98104, USA

206-903-1333, ,

BicyclePaper.com

Bicycle Paper started as a free monthly print publication 43 years ago. During the past 11 years, three specialty guides have been added to the line-up and our reach extended to the Rocky Mountain region. In 2012, a Colorado-specific version of the original newspaper was introduced to the Front Range region. All of our publications continue to be free.

Bicycle Paper

• Tabloid-style publication covering all things cycling in the Pacific Northwest • Published 8 times a year • Distributed to 650+ newsstands in WA, OR, ID, BC • 13,500 copies per issue

2014 Bicycle Paper Media Kit

Features articles and reports on a wide range of topics including advocacy, racing, touring, commuting, interesting people, places and events. Opinion columns, trivia, tips, skills and health segments are provided by regular contributors. Product reviews and a complete event calendar are an integral part of each issue.

Specialty Guides

• Northwest Tour Guide • Northwest Race Guide • Rocky Mountain Tour & Race Guide

Indisputable leaders and indispensable sources of information to both racing and recreational cyclists alike.

BicyclePaper.com

A green alternative, our website features the print publication content as well as the latest news and web-specific content for our regular readers and to those outside of our delivery area.

Who Reads Bicycle Paper

Bicycle Paper Stats

Printed Monthly:13,500 copies
1.75 pass-along rate
23,625 readers
BicyclePaper.com Average 17,600 visits monthly
3.29 page views
Social Media:1,030 Facebook Friends
700 Twitter followers
Tour/Race Guides:43,000 copies
1.75 pass-along rate
72,250 readers
4,025 downloads
Monthly Combined Readership:32,025

Editorial Calendar & Deadlines

Publication Space Material Out Feature
Bicycle Paper
January BP Jan 6 Jan 8 Jan 27
March BP Feb 9 Feb 11 Feb 24
April BP Mar 12 Mar 17 Mar 30
May BP Apr 10 Apr 14 Apr 27
June BP May 11 May 13 May 25
July BP Jun 12 June 16 June 30
August BP July 12 July 14 July 28
Sept/Fall BP Aug 14 Aug 18 Sep 1
Guides
NW Tour Guide Jan 19 Jan 23 Feb 24 Organized Rides & Tours
NW Race Guide Feb 2 Feb 4 Feb 24 Racing Scene A-Z
Rocky Mountain
Tour & Race Guide Mar 6 Mar 10 March 30 All-in-one Guide

Additional Distribution

March BP: Seattle Bike Show
NW Tour Guide: Seattle Bike Show, Daffodil Classic & early rides
NW Race Guide: Seattle Bike Show, Mudslinger Events & early races
Rocky Mountain Tour & Race Guide: Early season events

Multiple Publication Package

If you are interested in multiple advertising opportunities (combination of print, web, guides or distribution), we can help create a customized package that will suit your needs and budget.

Darren Dencklau can help you market your product, event or service within the estimated half-million bicycle enthusiasts within Washington, Oregon, Idaho and British Columbia.

The 2015 Media Kit is available in PDF format. Acrobat Reader is available for free from Adobe in PC and Macintosh formats.

Cycling Utah

Bicycle Paper has developed a partnership with Cycling Utah. We represent this publication and can help you expand your exposure into the state of Utah. Advertise in multiple publications and receive a discounted ad rate.

Bicycle Paper Rates & Printing Specs

Bicycle Paper

Black & White

Ad Space Size 8x 6x 3x 1x
1" Marketplace 3.15"w x 1"h $45 $50 $55 $60
2" Marketplace 3.15"w x 2"h $90 $100 $110 $120
3" Marketplace 3.15"w x 3.15"h $135 $145 $150 $160
1/8 Page 4.8"w x 3.15"h $185 $198 $210 $220
1/6 Page 3.15"w x 6.4"h $270 $290 $305 $320
1/4 Page 4.8"w x 6.4"h $350 $380 $395 $420
1/3 Page Square 6.45"w x 6.4"h $465 $495 $525 $550
1/3 Page Horizontal 9.75"w x 4.2"h $465 $495 $525 $550
1/2 Page Horizontal 9.75"w x 6.4"h $575 $605 $640 $675
1/2 Page Vertical 4.8"w x 13"h $575 $605 $640 $675
Full Page 9.75"w x 13"h $1,020 $1,080 $1,140 $1,2000

Color

Ad Space Size 8x 6x 3x 1x
1" Marketplace 3.15"w x 1"h - - - -
2" Marketplace 3.15"w x 2"h - - - -
3" Marketplace 3.15"w x 3.15"h $169 $181 $187 $200
1/8 Page 4.8"w x 3.15"h $230 $248 $262 $275
1/6 Page 3.15"w x 6.4"h $338 $360 $380 $400
1/4 Page 4.8"w x 6.4"h $420 $456 $475 $504
1/3 Page Square 6.45"w x 6.4"h $535 $570 $605 $635
1/3 Page Horizontal 9.75"w x 4.2"h $535 $570 $605 $635
1/2 Page Horizontal 9.75"w x 6.4"h $660 $695 $735 $775
1/2 Page Vertical 4.8"w x 13"h $660 $695 $735 $775
Full Page 9.75"w x 13"h $1,225 $1,295 $1,365 $1,440
Center Spread 20.5"w x 13"h $2,200 $2,115 $2,230 $2,350
Back Cover 9.75"w x 13"h $1,500 $1,325 $1,400 $1,475
B&W + 1 Accent Color Add 10% to Black & White price.

Bicycle Paper Print Ad Sizes

Commercial Classified Advertising

Ads appear in both the print and website versions.

• $40 per month • 2.48" wide, assembled


• Company logo • Contact info included (up to 4 lines)


• Three short bulleted points • Includes ad build


• Extra bullets: $10 each per month

Event Calendar Showcase

Highlight your event listing in our print calendar pages.

Reversed Listing - $50
Printed in white text over a blue color background box to make your listing clearly stand out.

Boxed Listing - $35
Green line surrounds your event listing to make it more visible among the others.

Mechanical Requirements

Production Requirements

All final production is done on the Macintosh platform with Adobe InDesign® CS5.5 • Digital-ready art can be provided via CD, DVD, FTP site or e-mail attachment.
Stuffed files should be self-extracting.

Supported Programs
 (up to versions listed below)

• Adobe InDesign® CS5.5 • PageMaker® 7.0
• QuarkXPress® 6.5 • Adobe Illustrator® CS5
• Adobe Photoshop® CS5 • FreeHand® 10
Note: We cannot accept native Microsoft Publisher files.

Files

Include the original native file with all fonts and linked graphic files.

If your file was created using a different program than found in our above supported list, save the file as an EPS, TIFF, high-resolution PDF or JPEG file.

Paper Stock
All pages 32# Hibrite

Binding Tabloid
Printing Web Press
Document Construction
Trim Size 10.75" x 14"h
Live Area 9.75" x 13"h
Bleed No Bleed Available

Resolution
Minimum Font Size 8 pts

Art/Photo/Images 300 dpi
Color CMYK


Recycled paper content varies between 20–40% and soy-based inks are used. Delivery format is quarterfold.

Specialty Guides

Northwest Tour Guide

Northwest Tour Guide

Comprehensive list of road and mountain biking events. Provides in-depth information, feature articles, useful tips, tour companies and cycling club listings. The “Closer Look” sections highlight selected events. Covers Washington, Oregon, Idaho, British Columbia and Northern California.

• 12th edition • 18,000 copies • 80 to 96 pages

• Distributed to 650+ newsstands

• Handed out at early rides and events such as the Seattle Bike Show

• Hits shelves March 1, 2015

• Pacific Northwest focus

• Free publication

Space Deadline: January 19, 2015
Material Deadline: January 23, 2015

Northwest Race Guide

Northwest Race Guide

Provides full coverage of the Northwest racing scene. The only publication with a complete road, mountain, track, cyclocross and multi-sport events calendar for Washington, Oregon, Idaho and British Columbia. Allows local and traveling athletes to set their schedule for the year. Also contains featured races, tactical tips, and training advice written by coaching experts.

• 13th edition • 10,000 copies • 48 pages

• Distributed to 650+ newsstands

• Handed out at early races and events such as the Seattle Bike Show

• Hits shelves March 1, 2015

• Pacific Northwest focus

• Free publication

Space Deadline: February 2, 2015
Material Deadline: February 4, 2015

Rocky Mountain Tour & Race Guide

Rocky Mountain Race & Tour Guide

Complete guide to cycling in Colorado, Utah, New Mexico, Wyoming and Nevada. Includes both touring and racing sections. Content includes extensive calendars, articles and tips, “Closer Look” sections, club listings and team profiles.

• 8th edition • 15,000 copies • 80 to 96 pages

• Distributed to 375+ newsstands • Restocked monthly while supplies last

• Produced in collaboration with Cycling Utah

• Hits shelves April 1, 2015

• Rocky Mountain region focus

• Free publication

Space Deadline: March 6, 2015
Material Deadline: March 10, 2015

Format and Info

• 5" x 8" format • 60-pound, bright-white book stock • Heatset press • Durable • Compact
• Easy to carry • Referred to year-round

Downloadable

Ad interactive PDFs of all three guides can easily be downloaded at BicyclePaper.com. The Rocky Mountain version is also available at CyclingUtah.com

Delivery Areas

Area # of Newsstands
Rocky Mountain Guides
Colorado 300
Utah 150
New Mexico 75
Wyoming 30
Nevada 50
Northwest Guides
Same as Bicycle Paper

Guides — Rates & Printing Specs

Advertising Rates

Black and White Ad Size (Live area) NW Tour Guide NW Race Guide Rocky Mtn Guide
1/4 Page 4.8"w x 1.85"h $210 $165 $210
1/2 Page 4.8"w x 3.8"h $300 $250 $300
Inside Full Page (bleed) 4.8"w x 7.75"h $500 $485 $500
Black and White
+ 1 Accent Color
1/4 Page 4.8"w x 1.85"h $230 $180 $230
1/2 Page 4.8"w x 3.8"h $330 $270 $330
Inside Full Page (bleed) 4.8"w x 7.75"h $550 $500 $550
Full Color
1/4 Page 4.8"w x 1.85"h $250 $200 $250
1/2 Page 4.8"w x 3.8"h $350 $300 $350
Inside Full Page (bleed) 4.8"w x 7.75"h $600 $525 $600
Premium Position (bleed)
Back Cover 4.8"w x 7.75"h $1,500 (sold) $1,000 (sold) $1,500
Inside Front Cover 4.8"w x 7.75"h $1,000 $850 $1,000
Page 1 Premium 4.8"w x 7.75"h $1,000 $850 $1,000
Inside Back Cover 4.8"w x 7.75"h $930 (sold) $650 $900
Center Spread 10"w x 7.75"h $3,000 (sold) $1,500 $1,500
Letter Fold Front Cover 9.75"w x 7.75"h $4,600 $4,000 $4,600
Letter Fold Back Cover 9.75"w x 7.75"h $4,000 $4,000
Discounts
3% for advertising in two guides
5% for advertising in all three guides

Deadlines

Publication Space Material
NW Tour Guide Jan 19 Jan 23
NW Race Guide Feb 2 Feb 4
RM Tour & Race Guide Mar 6 Mar 10

Design Services

We can build an ad for you. Additional production costs may be associated.

Mechanical Requirements

Paper Stock
All Pages 60# Bright-White Text
Cover 80# Gloss Cover
Binding Saddle Stitched and Trimmed
Printing Sheet Fed
Color
Four Color CMYK
Maximum Ink Density 240
Halftone Screens 150 Lines Per Inch
Black 100K
Document Construction
Finish / Trim Size 5.25"w x 8.25"h
Live Area 4.8"w x 7.75"h
Cover Trim Size 5.25"w x 8.25"h
Cover with Bleed (1/4") 5.75"w x 8.75"h
Inside pages
Bleed No bleed for 1/4 page or 1/2 page
Full Page Bleed + 1/4" over trim size
Center Spread Live Area 10"w x 7.75"h
Center Spread Trim Size 10.5"w x 8.25"h
Center Spread with Bleed 11"w x 8.75"h

Production Requirements

All final production is done on the Macintosh platform with Adobe InDesign® CS5.5 • Digital-ready art can be provided via CD, DVD, FTP site or e-mail attachment.
Stuffed files should be self-extracting.

Proofs

All files must be accompanied by a proof. A digital proof (PDF) must be made directly from the supplied file.

Supported Programs
(up to versions listed below)

• Adobe InDesign® CS5.5 • PageMaker® 7.0
• QuarkXPress® 6.5 • Adobe Illustrator® CS5
• Adobe Photoshop® CS5 • FreeHand® 10

Note: We cannot accept native Microsoft Publisher files.

Files

Include the original native file with all fonts and linked graphic files.

If your file was created using a different program than found in our above supported list, save the file as an EPS, TIFF, high-resolution PDF or JPEG file.

Resolution

Art/Photo/Images: 300 dpi
Minimum font size: 8 pts

BicyclePaper.com Advertising

BicyclePaper.com provides excellent web exposure. It is user-friendly, easy to navigate and fast to download. Daily news updates, feature articles, searchable events calendar, advertisers’ section, photo galleries, links and archives are only a click away. All three guides are prominently featured on the website and can be easily downloaded.

Banner Ad

Guaranteed prominent placement at the top of all pages above the masthead.

Cost: $350/month

Size in pixels 1200w x 100h
Number available per month 1

Half Banner Ad

Guaranteed prominent placement at the top of all pages above the masthead.

Cost: $200/month

Size in pixels 597w x 100h
Number available per month "2"

Footer Banner Ad

Cost: $100/month≤/h3>

Size in pixels 1200w x 120h
Number available per month 1

Rotating Banner Ads

Placed immediately below the navigation bar, it shows on the upper left side of all pages. Banners rotate at four-second intervals, providing great exposure. Must be static, no animation.

Cost: $125/month

Size in pixels 703w x 50h
Number available per month 3

Block Ads

Choose the size that meets your needs, as these are sold in block forms of one, two or three units. They line up vertically on the right-hand side of every page.

Blocks Size (pixels) Cost
Single 120w x 120h $50/month
Double 120w x 240h $100/month
Triple 120w x 360h $150/month
Skylight 120w x 600h $225/month
Maximum number of blocks per month 10

Featured Ride

Featured rides are located on all main pages. Event lists for no longer than six weeks.


Cost: $15/week

Number of events featured per week 6

Calendar link

Direct link from your calendar listing to your website: $20/month

Advertisers’ Logo Ad Links

All advertisers receive a complimentary logo link in the advertisers’ section. Size is 72 x 72 pixels or equivalent.

Mechanical Requirements

Format: GIF, JPEG, SWF files. Animated or static. Rotating banner must be provided in GIF or JPEG format and static only. Maximum file size: 24K

Brochure & Poster Distribution Services

Distribution

Bicycle Paper distributes brochures, flyers and posters to all of our newsstands or only to those located in the region(s) you wish to specifically target. Distribution materials are sent out at the same time as the paper and are either hand-delivered or sent via UPS.

Special distribution, outside of our regular delivery schedule is also possible. Additional costs apply. Call for more information.

Newsstand Overview

Bike shops, multi-sport shops, fitness clubs, libraries, coffee shops, universities and colleges — examples include REI, Performance Bikes, Bike Tech, River City Bicycles, Bike Gallery, YMCA and All Star Fitness — make up our extensive newsstand network.

Suggested Quantities

• 25 brochures / stand (average)

• 1–2 poster / stand
• Larger or smaller quantity accepted


• Material must be received at Bicycle Paper offices by
 the 20th of the month prior to distribution


Restocking

Keep your materials in front of potential participants for months after the first distribution by using our restocking option. We suggest 10–15 brochures per stand.

Inserts

We insert your brochure or flyer directly into Bicycle Paper. Once folded, the insert cannot exceed
7" w x 11" h. Call for details.

Special Events

Bicycle Paper staff attends and distributes the paper
and brochures at Seattle Bike Show, STP and other events. We’ll bring your brochures with us in addition to distributing to our regular newsstands.

Colorado & Utah Distribution

Expand your reach. Distribute throughout Utah and the Colorado Front Range.

Delivery Areas & Pricing

Bicycle Paper Distribution Map

Area # of Newsstands Brochure only Poster only Brochure & poster Insert*
1. British Columbia, Canada Special distribution. Call for pricing.
2 & 3. Greater Seattle / King County 280 $840 $350 $650 $280
4. Greater Puget Sound 160 $480 $200 $500 $200
5. Eastern Washington 60 $240 $75 $200 $150
6. Portland Area (50% distributed by bike) 90 $360 $100 $390 $200
7. Greater Oregon Area 35 $150 $50 $170 $125
8. Willamette Valley 35 $150 $50 $170 $125
9. Idaho 30 $150 $50 $170 $125
10. Rocky Mountain Region (CO/NM) (April only) 300 $900 $375
11. Utah Region (UT/WY/NV) 210 $600 300
12. New Mexico (April only) w/ Rocky Mountain Tour & Race Guide 75 $375 $100

*$50 base cost in addition to prices listed

Contact Us

For additional questions, comments or concerns, contact:

Darren Dencklau or Claire Bonin
(888) 836-5720 or (206) 903-1333
sales@bicyclepaper.com

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